The Google AdWords platform enables you to show banners / text messages on the sites within the Google Display Network – Google sites and millions of partner sites.
Parameters:
- Placement: pages within Google Display Network – Google and their partners
- Ad format: banner, text ad + hyperlink to a landing page, responsive ad, etc.
- Targeting: geographic, demographic, interests, remarketing, etc.
- Pricing: pay-per-click, varies with interest (competition) for each placement