Mobile advertising enables targeting of mobile device users (smartphones and tablets), as well as their respective specific options – geolocation and proximity, voice calling, navigation, mobile apps integration, etc.
Parameters:
- Placement: pages within Google Display Network – Google and their partners
- Ad format: banner, call ad, mobile app promo, text ad + hyperlink to a landing page, product ad, etc.
- Targeting: proximity, time of day, geographic, demographic, interests, remarketing, etc.
- Pricing: pay-per-click, varies with interest (competition) for each placement