Each social network (Facebook, Twitter, LinkedIn, etc.) has its own rules and instruments to reach potential clients. A social network’s natural competitive advantage is its deep knowledge – and ability to profile – of its users. It enables targeting using different criteria with a very high degree of accuracy:
- geographic
- demographic
- interests
- network-specific criteria
Both end users (B2C) – Facebook, Twitter, Instagram, etc. – as well as potential business partners (B2B) – LinkedIn – can be reached.
Parameters:
- Placement: within/around user message stream
- Ad format: banner, promoted status, text, etc..
- Targeting: geographic, demographic, interests, professional, etc.
- Pricing: pay-per-click, pay-per-day, pay-per-impressions