YouTube is the third most popular website and the second most popular search engine on the Internet. It offers various advertising formats – video, banner, text, ad message before and during videos, as well as search results pages.
Competitive advantages:
- modern audio-visual format
- high degree of interactivity
- active, modern audience
- extremely attractive price for video advertising – with the budget for a single aitring in conventional TV you can reach and engage thousands of viewers
Parameters:
- Placement: video before / during clips, banner in / next to clips, banner in search results, etc.
- Ad format: video, banner, text ad + hyperlink to a landing page, product ad, etc.
- Targeting: geographic, demographic, interests, remarketing, etc.
- Pricing: pay-per-click, varies with interest (competition) for each placement